Dazzle Coffee began as an idea created under the tropical sun in Belize, where Corey Wertenberger was taking a much-needed vacation from his job. He had managed several coffee shops in Seattle and Austin for a much larger coffee conglomerate (which shall remain nameless), but he had been thinking about starting a business of his own. Corey considered the things that he liked about his normal coffee routine. He liked all-natural ingredients, premium roasted Arabica beans, fruit smoothies, friendly baristas, and lots of chocolate. He saw an opportunity to improve the coffee experience, though, by speeding up service and maintaining an emphatic focus on product quality. Thus, while lounging in a hammock under a palm tree, the drive-through-only concept of Dazzle Coffee was born. Dazzle Coffee opened in downtown Pflugerville, Texas in 2006, as a venture owned by Corey Wertenberger and Mike Scheschuk.